Is responsible for performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. Should conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.

Responsibilities

  • Design digital media campaigns aligned with business goals.
  • Identify target audiences, objectives and desired outcomes of marketing campaign.
  • Conduct social media audits to ensure best practices are being used.
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
  • Decide on appropriate placement of ads and determine what content will reach customers.
  • Establish our presence in all digital mediums.

Qualifications

  • Bachelor’s degree in marketing or related field
  • Minimum 3 years of relevant experience.
  • Excellent analytical & multitasking skills.
  • Agency experience is a plus.
  • Experience in retail is an added advantage.

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