Assistant Manager – Digital Marketing

Is responsible for performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns. Should conduct insightful market research to establish a marketing strategy that will effectively reach the target audience.

Responsibilities

• Design digital media campaigns aligned with business goals.
• Identify target audiences, objectives and desired outcomes of marketing campaign.
• Conduct social media audits to ensure best practices are being used.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Decide on appropriate placement of ads and determine what content will reach customers.
• Establish our presence in all digital mediums.

Qualifications

• Bachelor’s degree in marketing or related field
• Minimum 3 years of relevant experience.
• Excellent analytical & multitasking skills.
• Agency experience is a plus.
• Experience in retail is an added advantage.

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